Sri Ethiraj · Funnel Daddy · Founder of GetNos

The origin story

How I went from cold-calling at Cognizant
to building GetNos.

↳ no ghostwriter. no embellishment. just the receipts.

I was a sales guy first. Long before anyone called me Funnel Daddy. Long before the lime, the WWE belt, and the bed of money photoshoot. I was a 24-year-old in a Cognizant office, learning that nothing in your CRM beats a well-crafted opening line on a phone call.

Then came Movate. Then IBM. Then enterprise software, healthcare tech, EdTech, B2B SaaS, and a few stints I don't put on the slide deck because they didn't end well. I trained 583 sales reps personally. Not a screenshot. Not a marketing claim. Real reps. Real call rooms. Real numbers on a whiteboard at the end of every quarter.

The logo wall

Cognizant→ Movate→ IBM→ Byju's→ Extramarks→ SkillsDA→ Nautone→ GetNos

Byju's and Extramarks were the masterclass in how Indian EdTech actually scaled. $200 CAC funnels, 25-second VSL hooks, sales floors of 400 reps closing parents on a 3-call sequence. I saw the whole machine from the inside. I also saw exactly where it broke. I took notes. A lot of notes.

Then I tried agency life. Nautone was the scar that built GetNos. Six-figure retainers. Ten-page reports. Dashboards full of "engagement." Founders quietly burning runway because the numbers on the slide didn't match the numbers in the bank. I watched it happen. I helped it happen. I'm not proud of either.

Ethi looking down into an empty funnel: the scar that built GetNos

Money raining around Ethi: the moment the system clicked

Then came the $40,217 close.

A founder I'd never met. Cold message on LinkedIn. We had a 47-minute Zoom call. No deck. No slides. No pre-call survey. Just a Halo doc I'd pulled together overnight and one specific question: "What's the one number you'd quit your job for?"

He gave me the number. We built backwards from it together on a shared Google Doc. The next morning I had a $40,217 wire and a written commitment from him to film a video testimonial after Day 90. One DM. One call. Forty grand. That's when I knew the system worked. I just had to stop running it for someone else.

Agencies take credit, charge big, deliver little. I wanted to build the opposite. An agency where the system is documented, the operators are senior, the numbers are audited, and the guarantee has teeth.

Ethi · 2024 · GetNos founding thesis

Two years on, GetNos has shipped revenue systems for 347 brands across 11 verticals. Roughly $1.2 billion in tracked client revenue. 95% retention. A 5-team studio of senior operators. And the same rule we started with: two clients a month, no exceptions, 50% refund if the math doesn't move by Day 56.

That's the founder's bio. The rest of this page is everything they don't usually let me put on the company website.

The split personality

Two voices. One operator.

VOICE 01 · WEEKDAYS

Funnel Daddy

The operator-grade swagger.

This is the LinkedIn voice. The VSL voice. The "I'm going to tell you something no one else will" voice. Funnel Daddy talks to founders who already know their CAC is broken and just want someone to say it out loud.

Confrontational. Specific. Never hedged. Funnel Daddy doesn't pitch. He audits. He doesn't sell offers. He builds back from your revenue target.

Find him on: LinkedIn (linkedin.com/in/sriethiraj), the GetNos VSLs, every cold email signed "Ethi" at the bottom.

VOICE 02 · HIGH STAKES

Sales Dada

The surgical closer.

When the room gets serious, the swagger goes away. Sales Dada is who you get on a $250K close, on a brand-rebuild call with the founder of an 8-figure brand, on a late-night Zoom with a CMO whose pipeline is on fire.

Slower. Quieter. Forensic with the numbers. This is the voice that trained 583 reps and closed the $40K cold DM. No theatrics. Just the right question, in the right minute, with the right pause after.

Find him in: the Revenue Math Audit, the Stellar tier strategic phase, Tuesday 10:15am Sunday founder calls.

What I run by

Eight rules. Non-negotiable.

These aren't marketing principles. They're the operating manual. If you work with us, this is what you're paying for. If you can't agree with them, this isn't going to work and that's fine.

RULE 01

Backwards from the revenue target.

Most agencies start with assets. We start with your 12-month revenue number and work backwards: monthly leads, channel mix, creative volume, and which 23 assets to build, in what order. The plan answers to the number, not the brief.

RULE 02

No retainers. No lock-in.

Forty-two day install. Fixed scope. Fixed price. You own everything. If we never speak again after Day 42, you still have the full revenue system running. Retainers reward us for being slow. We don't take that bet.

RULE 03

Two clients per month. Hard cap.

We turned away 18 brands in Q1 2026. Not because we couldn't do the work. Because we'd do it badly. Two clients, full senior team on each, no offshore execution, no junior writing the headlines. This is the rule that makes the guarantee possible.

RULE 04

Numbers or it didn't happen.

"Engagement" is not a number. "Reach" is not a number. Booked qualified calls is a number. Closed revenue at a known CAC is a number. Day 56 audit is a number. If the dashboard can't be expressed in dollars or appointments, it's a vanity slide.

RULE 05

Specificity beats cleverness.

"₹14,73,200 in monthly ad spend" beats "a lot of ad spend." "243 to 674 enquiries in 240 days" beats "significant pipeline lift." Specificity reads as real and verified. Round numbers read as made up. We don't round.

RULE 06

The guarantee has teeth.

If at Day 120 of a Signature engagement blended CAC hasn't dropped 20% from the agreed baseline, or monthly qualified leads haven't at least doubled, we refund 50% of the fee. No clauses. No disputes. Written into the SOW. Signed before kickoff.

RULE 07

Senior operators only. No interns.

Every operator has 5 to 10+ years in the craft. Strategy, creative, performance, delivery, revenue. No junior writing your VSL. No offshore churn shop running the spend. The team that pitches you is the team that ships your install. That is the only honest model.

RULE 08

Talk to one person.

Every email, ad, page, and deck we ship is written to one specific founder. We call him Rohan. He's 33, runs a ₹2 to 5 Cr ARR D2C, and he's been burned by 2 to 3 prior agencies. We never write to "founders" plural. We write to him. Always.

By the numbers

Eight years. Receipts, not vibes.

583+

Sales reps trained personally

Across Cognizant, IBM, Byju's, Extramarks, Nautone, and SkillsDA. Cold-calling, consultative, B2B enterprise, EdTech founders. Real call rooms. Real whiteboard numbers.

Source: internal training logs · 2014 to 2024

$40K

Single LinkedIn DM close

$40,217 USD. Cold inbound. Forty-seven minute Zoom call. No deck. One Halo doc, one shared Google Doc, one wire the next morning. Now used as the GetNos cold-start case study.

Source: signed engagement letter · 2023

347+

Brands shipped worldwide

B2B SaaS, EdTech, franchise, fitness, IT/cybersecurity, education, coaching, healthcare. India, Australia, the US, the UK. 11 verticals. One operating system.

Source: GetNos client roster · 2024 to 2026

$1.2B

Tracked client revenue

Aggregated revenue from active and exited engagements where Getnos owned the funnel architecture. SellerGeni alone: $0 to $8 Cr in 248 days. T.I.M.E Kids: 50 to 300+ partners in 270 days.

Source: client-attested revenue reporting

95%

Client retention rate

Twelve-month retention across paid Signature and Scale engagements. The 5% who leave: usually because the system worked, they hit the target, and they don't need us anymore. We celebrate that.

Source: 2025 cohort exit interviews

2/mo

Hard client cap

Two new Signature engagements onboarded per month. Eighteen brands turned away in Q1 2026 alone. The cap is the reason the guarantee can have teeth. Without it the math falls apart.

Source: GetNos founding rule · since Day 1

◆ The actual founder · not a stock photo

Look. We could keep typing.
Or you could just book the audit.

Forty-seven minutes. Free. Run by me or a Senior Revenue Expert. We pull your funnel apart on a shared screen and tell you exactly which leak is costing you the most money this quarter. No pitch deck. No brochure. No follow-up sequence.

Either you walk away with a one-page rebuild plan, or we tell you we're not the right fit. Both outcomes are useful.

Book the Revenue Math Audit

★★★★★ 4.9 from 87 audits in 2025

Free · 47 mins · 2 of 10 Q3 cohort seats remaining

They call me Funnel Daddy.

50 Shades of Funnel Daddy.

How I went from cold-calling at Cognizant
to building GetNos.

Then came the $40,217 close.

Two voices. One operator.

The operator-grade swagger.

The surgical closer.

Eight rules. Non-negotiable.

Backwards from the revenue target.

No retainers. No lock-in.

Two clients per month. Hard cap.

Numbers or it didn't happen.

Specificity beats cleverness.

The guarantee has teeth.

Senior operators only. No interns.

Talk to one person.

Eight years. Receipts, not vibes.

Slide into the DMs.

Look. We could keep typing.
Or you could just book the audit.

They call me Funnel Daddy.

50 Shades of Funnel Daddy.

How I went from cold-calling at Cognizantto building GetNos.

Then came the $40,217 close.

Two voices. One operator.

The operator-grade swagger.

The surgical closer.

Eight rules. Non-negotiable.

Backwards from the revenue target.

No retainers. No lock-in.

Two clients per month. Hard cap.

Numbers or it didn't happen.

Specificity beats cleverness.

The guarantee has teeth.

Senior operators only. No interns.

Talk to one person.

Eight years. Receipts, not vibes.

Slide into the DMs.

Look. We could keep typing.Or you could just book the audit.

How I went from cold-calling at Cognizant
to building GetNos.

Look. We could keep typing.
Or you could just book the audit.