GetNos GETNOS
BREAKING AN OPEN LETTER TO GROWTH-HUNGRY FOUNDERS

MEET A TRIBE OF THE MOST NUMBERS-OBSESSED REVENUE OPERATORS IN INDIA, probably…

Twenty-plus humans. One studio on OMR, Chennai.
$1.27 billion in client revenue and counting.

EthiEthi
TamannaTamanna
JethroJethro
CharchileCharchile
SeethaSeetha
ShymalaShymala
AnushaaAnushaa
MohanMohan
AdarshAdarsh
AnwarAnwar
RameshRamesh
RajeshRajesh
ManojManoj
HaamidHaamid
AravindAravind
DineshDinesh
Seetha RamSeetha Ram
KarinaKarina
PavithraPavithra
MadhuMadhu
REVENUE EXPERTS STRATEGY CREATIVE PERFORMANCE DELIVERY REVENUE EXPERTS STRATEGY CREATIVE PERFORMANCE DELIVERY
THE LETTER / READ BEFORE BOOKING

Dear Founder,

We have no idea how you got to this page.

Maybe you read about us on LinkedIn. Maybe you saw one of our slightly aggressive Meta ads. Maybe a friend who runs a D2C brand told you we fixed their CAC over a coffee at Third Wave. Maybe you stumbled in here by pure dumb luck while researching another agency.

However you got here, you have arrived at what might be the most important page on this entire website.

Here is why.

Most agencies in India are a Slack channel of freelancers wearing a holding-company T-shirt. They will pitch you with a senior, ship the work with an intern, blame the algorithm when ROAS dips, and ghost you in month four when your retainer runs out. They will send you a monthly report with 47 slides about vanity metrics and zero slides about your bank balance.

We are not most agencies.

We are 20+ numbers-obsessed humans in one studio on OMR, Chennai. We have shipped $1.27 billion in client revenue across 357 brands. Our oldest client has been with us for 4 years and 2 months. Our newest started 11 days ago. We have a 95% client retention rate. We do not take more than two new clients per month. We refund 50% of your fee if blended CAC has not dropped at least 20% by day 120.

The only reason you are still reading this letter is because you are quietly tired of agencies that brag about engagement while your bank balance flatlines.

If that is you, our team would like to work with you.

Well, maybe.

First you would need to answer 'yes' to the following questions, either out loud or in your head, your call:

  • Do you actually look at your blended CAC every week, or do you only check ROAS when the dashboard pings?
  • Are you tired of agencies that promise growth and deliver dashboards?
  • Are you ready to ditch most of what you have been told about Meta ads and listen to the people who run them every day?
  • Do you want every rupee of ad spend to point at one number on the spreadsheet, not a dashboard with 14 of them?
  • Would you push your last agency off a small cliff for a 20% drop in blended CAC?

If you said yes to all five, please scroll down.

We have a free 60-minute Revenue Math audit on the table. We anchor it at ₹47,329 because that is what we charge to people whose calendars we cannot fit. You may be one of the two we have time for next month. You may not. The audit is how we figure out which.

Either way, the first face you see when you scroll is mine.

The next 19 are the people who will actually run your funnel if we do this. Not 'a senior consultant we will assign'. Not 'an associate from our delivery pod'. The same 20 humans you saw in the photo wall above.

That is the only honest way to introduce a team.

Sincerely,

Ethi

FOUNDER, GETNOS

FACE 01 OF 20 / THE FOUNDER

MEET THE HEAD HONCHO.

◆ FUNNEL DADDY
Sri Ethiraj, Founder of GetNos
FOUNDER & CEO

SRI ETHIRAJ.

"I closed my first $40,000 deal at 22.
Trained 500+ sales reps before turning 30.
Now I build revenue engines for Indian founders
who are tired of being lied to by agencies."

$40K
FIRST CLOSE, AGE 22
500+
SALES REPS TRAINED
357
BRANDS, CAREER

Studied at the school of Sabri Suby. Reads direct-response copy the way other people read novels. Has personally run more than 200 Revenue Math audits. The voice behind every line on this site, every word in every email sequence, and every decision about which two clients we take per month.

On every prospect call. On every kickoff. On every monthly review until day 90. After that, the team has it. He is still in the Slack channel.

"I do not believe in dashboards that brag. I believe in bank balances that grow." - E.

FACES 02 - 20 / THE OPERATORS

BUT HE DOES NOT WORK ALONE.
THE OTHER 19 SHIP IT.

Five teams. One war room. The same Slack channel
that gets pinged at 11pm when ROAS dips on yours.

TEAM 01 / REVENUE EXPERTS

REVENUE.
FRONT OF HOUSE.

Three operators. They run every audit, build the math model, and own the close. You will meet them in the first 60 minutes.

Tamanna, Revenue Head
REVENUE HEAD

TAMANNA

Runs Revenue Math live on every audit. Nobody leaves the call without a number on the whiteboard.

Reads P&Ls for fun. Has a hot take on every D2C brand's gross margin.

Jethro Martin, Sr Revenue Specialist
SR REVENUE SPECIALIST

JETHRO MARTIN

Has run the audit 200+ times. Knows where the leak is by minute four. Closed his first deal at 22.

Will argue about Dhoni's strike rate at 11pm. Don't start him.

Charchile, Revenue Specialist
REVENUE SPECIALIST

CHARCHILE

Qualifies inbound, runs intake, and builds the math model before your call even starts.

Notion stack of 47 tabs. Somehow finds everything in 9 seconds.

TEAM 02 / STRATEGY

STRATEGY.
THE WAR ROOM.

Phase 1 is sacred. Halo doc, Avatar pyramid, offer architecture. Nothing in Phase 2 ships until this is signed off.

Seetha, Head of Strategy and Retentions
HEAD OF STRATEGY & RETENTIONS

SEETHA

Owns the Halo doc, the 21-layer Avatar pyramid, and the offer architecture. Phase 1 doesn't ship without her signature.

Has mined more Reddit threads than most people have read books.

◆ THE PROMISE

"We work backwards from your revenue target,
not forwards from our product."

- THE 12-WORD POSITIONING SPINE

TEAM 03 / CREATIVE

CREATIVE.
EIGHT HANDS.

Words, design, video. Every pixel and every paragraph that ends up in your funnel passes through this room.

Shymala, Head of Content
HEAD OF CONTENT

SHYMALA

Owns every word that leaves the building. Will rewrite a hook eleven times before lunch.

Annotates books in three colors. Four Ogilvys deep.

Anushaa, Content Specialist
CONTENT SPECIALIST

ANUSHAA

Writes the emails Rohan actually opens. Lives in subject-line A/B world.

Filter coffee, four cups, no sugar. Non-negotiable.

Mohan, Design Brain
DESIGN BRAIN

MOHAN

Sets the visual system. If a layout feels off, he saw it before you did.

Has opinions about kerning. Strong ones.

Adarsh, Design Head
DESIGN HEAD

ADARSH

Ships the landing pages, the decks, the launch creative. Finishes what design starts.

Black hoodie, black coffee, black background. Pattern: complete.

Anwar, Designer
DESIGNER

ANWAR

Carousels, ad creative, deck slides. Builds the visual surface area Rohan scrolls.

Owns more sneakers than he will admit on a Zoom call.

Ramesh, Designer
DESIGNER

RAMESH

Ad iterations, thumbnail tests, refresh cycles. Ships at the speed creative fatigue demands.

Reels editor by night. Knows what cuts at frame three and why.

Rajesh, Head of Video
HEAD OF VIDEO

RAJESH

Owns the VSL pipeline, talking-head sequences, and the 35-beat script edit.

Three documentaries a week. Theory on every founder interview.

Manoj, Video
VIDEO

MANOJ

Cuts, captions, thumbnails, repurposes. Turns one founder interview into 40 assets.

Premiere shortcuts memorized. Mouse barely touched.

TEAM 04 / PERFORMANCE

PERFORMANCE.
WHERE CLICKS MEET
CALENDARS.

Paid acquisition, landing pages, email, web. The four people who turn "interesting" into "booked".

Haamid, Head of Performance
HEAD OF PERFORMANCE

HAAMID

Lives inside Meta Ads Manager and Google Ads. Reads CPMs the way other people read news.

Will stop you mid-sentence to check if the conversions API is firing.

Aravind, Landing Page Expert
LANDING PAGE EXPERT

ARAVIND

Builds the pages that turn ad clicks into booked calls. 100+ variants shipped this year.

Has rewritten the same hero headline 47 times this quarter. Still thinks it's wrong.

Dinesh, Email Specialist
EMAIL SPECIALIST

DINESH

Owns the 15-email nurture, the re-engagement loops, and the Magic Lantern beats.

Knows your spam score before he reads your subject line.

Seetha Ram, Web
WEB

SEETHA RAM

Builds, ships, breaks, fixes. Every page on getnos.io passed through his terminal.

Has thoughts on every CMS. Will not name names in public.

TEAM 05 / DELIVERY

DELIVERY.
THE REASON NOTHING
FALLS THROUGH.

Two people, one calendar, one source of truth. They run the install. Every milestone, every handoff, every weekly comm.

Karina, Program Manager
PROGRAM MANAGER

KARINA

Runs the 90-day Signature install end-to-end. Every milestone, every handoff, every blocker on her sheet.

Will ping you on three channels if you miss a deadline. Politely. The first time.

Pavithra, Project Manager
PROJECT MANAGER

PAVITHRA

Owns weekly client comms, the sprint board, and the QA loop before anything ships out the door.

Color-codes everything. Her Trello looks like a Mondrian.

◆ HOUSE RULE

"Two clients per month.
That is the speed limit."

- SCARCITY IS REAL HERE

THE STUDIO / BACKSTAGE

THE PEOPLE
WHO KEEP THE
LIGHTS ON.

Not on your call. On every call's spreadsheet, payroll, contract, and onboarding doc. The reason the front of house can ship.

Madhu, Finance
FINANCE

MADHU

Owns invoicing, GST, vendor management, and the spreadsheet of truth.

Knows the bank balance to two decimals. At all times.

Sneha, HR
HUMAN RESOURCES

SNEHA

Hires, onboards, retains. Turned the 95% client retention number into a people retention number first.

Plays bad cop and good cop in the same conversation. Effective.

MANIFESTO / WHAT WE BELIEVE

WE ARGUE.
WE SHIP.
WE REFUND.
WE DO NOT GHOST.

01 / NO RETAINERS WITHOUT A REFUND CLAUSE.

Day 120 of a Signature engagement, if blended CAC has not dropped 20% or qualified leads have not doubled, 50% of the fee comes back. In writing. No disputes.

02 / TWO CLIENTS PER MONTH. NEVER MORE.

We can handle 24 a year if we go flat out. We pick two a month so the work is actually ours.

03 / PITCHED BY ETHI. SHIPPED BY ETHI.

The same people you meet on the audit are the same people who write the email in week three. There is no "junior team" you get handed off to.

04 / NUMBERS, NOT NARRATIVES.

Every monthly statement leads with cash, CAC, and LTV. If we missed, we say so. If we hit, we say how. If we cannot tell, we ask before we report.

05 / WE WORK BACKWARDS FROM YOUR REVENUE TARGET.

Not forwards from our service catalogue. The math sets the funnel. The funnel sets the work. The work sets the bill.

06 / WE HAVE MORE SAND BETWEEN OUR TOES THAN SOCKS.

Twenty-plus operators. Most of us have shipped under our own brands before joining this one. We work like operators because we are operators.

+1
THE ROSTER IS GROWING

WANT TO BE
ON THIS WALL?

We have three seats open. We hire operators, not resumes.
If you have shipped a campaign that moved a real number,
we would like to hear from you.

TEAM 04 / PERFORMANCE
SR PERFORMANCE LEAD
Lead Meta + Google. Own a book of 6 to 8 D2C accounts.
CHENNAI / HYBRID
TEAM 03 / CREATIVE
SENIOR COPYWRITER
Direct response. Long-form sales letters. Email sequences.
REMOTE / IST
TEAM 03 / CREATIVE
VIDEO EDITOR
VSL pipeline. Reels. Founder talking-head sequences.
CHENNAI

↑ takes 2 minutes. We read every one. We reply to every one.

Or send a hello to careers@getnos.io with your portfolio. Either route lands in the same inbox.

READY TO MEET THEM ON A CALL

YOU MET THE TEAM.
NOW MEET YOUR NUMBERS.

A 60-minute Revenue Math audit. We open your ad accounts, your CRM, and your bank statements. Side by side. We find the three biggest leaks in your funnel. You walk out with a priority-ranked fix list.

BOOK YOUR REVENUE MATH AUDIT FREE. ANCHORED AT ₹47,329. TWO SEATS PER MONTH.

↑ same 20+ people. same audit. no junior intern in the deck.

Karan J. from Bengaluru, KA
Booked a Revenue Math audit
12 minutes ago Verified by Proof
Rohan M. from Bengaluru, KA
Just booked a Revenue Math Audit
2 min ago Verified by Proof