Twenty-plus humans. One studio on OMR, Chennai.
$1.27 billion in client revenue and counting.
Ethi
Tamanna
Jethro
Charchile
Seetha
Shymala
Anushaa
Mohan
Adarsh
Anwar
Ramesh
Rajesh
Manoj
Haamid
Aravindh
Dinesh
SeethaRaman
Karina
Pavithra
MadhuDear Founder,
We have no idea how you got to this page.
Maybe you read about us on LinkedIn. Maybe you saw one of our slightly aggressive Meta ads. Maybe a friend who runs a D2C brand told you we fixed their CAC over a coffee at Third Wave. Maybe you stumbled in here by pure dumb luck while researching another agency.
However you got here, you have arrived at what might be the most important page on this entire website.
Here is why.
Most agencies in India are a Slack channel of freelancers wearing a holding-company T-shirt. They will pitch you with a senior, ship the work with an intern, blame the algorithm when ROAS dips, and ghost you in month four when your retainer runs out. They will send you a monthly report with 47 slides about vanity metrics and zero slides about your bank balance.
We are not most agencies.
We are 20+ numbers-obsessed humans in one studio on OMR, Chennai. We have shipped $1.27 billion in client revenue across 357 brands. Our oldest client has been with us for 4 years and 2 months. Our newest started 11 days ago. We have a 95% client retention rate. We do not take more than two new clients per month. We refund 50% of your fee if blended CAC has not dropped at least 20% by day 120.
The only reason you are still reading this letter is because you are quietly tired of agencies that brag about engagement while your bank balance flatlines.
If that is you, our team would like to work with you.
Well, maybe.
First you would need to answer 'yes' to the following questions, either out loud or in your head, your call:
If you said yes to all five, please scroll down.
We have a free 60-minute Revenue Math audit on the table. We anchor it at ₹47,329 because that is what we charge to people whose calendars we cannot fit. You may be one of the two we have time for next month. You may not. The audit is how we figure out which.
Either way, the first face you see when you scroll is mine.
The next 19 are the people who will actually run your funnel if we do this. Not 'a senior consultant we will assign'. Not 'an associate from our delivery pod'. The same 20 humans you saw in the photo wall above.
That is the only honest way to introduce a team.
Sincerely,
Ethi
FOUNDER, GETNOS
"I closed my first $40,000 deal at 22.
Trained 500+ sales reps before turning 30.
Now I build revenue engines for Indian founders
who are tired of being lied to by agencies."
Studied at the school of Sabri Suby. Reads direct-response copy the way other people read novels. Has personally run more than 200 Revenue Math audits. The voice behind every line on this site, every word in every email sequence, and every decision about which two clients we take per month.
On every prospect call. On every kickoff. On every monthly review until day 90. After that, the team has it. He is still in the Slack channel.
"I do not believe in dashboards that brag. I believe in bank balances that grow." - E.
Five teams. One war room. The same Slack channel
that gets pinged at 11pm when ROAS dips on yours.
Run the audit. Build the math. Own the offer and the close.
Halo doc, Avatar pyramid, offer architecture. Phase 1 owner.
Copy. Design. Video. Eight hands on the surface area Rohan scrolls.
Paid. Pages. Email. Web. Where clicks meet calendars.
Program. Project. Comms. The reason nothing falls through.
Three operators. They run every audit, build the math model, and own the close. You will meet them in the first 60 minutes.
Runs Revenue Math live on every audit. Nobody leaves the call without a number on the whiteboard.
Reads P&Ls for fun. Has a hot take on every D2C brand's gross margin.
Has run the audit 200+ times. Knows where the leak is by minute four. Closed his first deal at 22.
Will argue about Dhoni's strike rate at 11pm. Don't start him.
Qualifies inbound, runs intake, and builds the math model before your call even starts.
Notion stack of 47 tabs. Somehow finds everything in 9 seconds.
Phase 1 is sacred. Halo doc, Avatar pyramid, offer architecture. Nothing in Phase 2 ships until this is signed off.
Owns the Halo doc, the 21-layer Avatar pyramid, and the offer architecture. Phase 1 doesn't ship without her signature.
Has mined more Reddit threads than most people have read books.
"We work backwards from your revenue target,
not forwards from our product."
- THE 12-WORD POSITIONING SPINE
Words, design, video. Every pixel and every paragraph that ends up in your funnel passes through this room.
Owns every word that leaves the building. Will rewrite a hook eleven times before lunch.
Annotates books in three colors. Four Ogilvys deep.
Writes the emails Rohan actually opens. Lives in subject-line A/B world.
Filter coffee, four cups, no sugar. Non-negotiable.
Sets the visual system. If a layout feels off, he saw it before you did.
Has opinions about kerning. Strong ones.
Ships the landing pages, the decks, the launch creative. Finishes what design starts.
Black hoodie, black coffee, black background. Pattern: complete.
Carousels, ad creative, deck slides. Builds the visual surface area Rohan scrolls.
Owns more sneakers than he will admit on a Zoom call.
Ad iterations, thumbnail tests, refresh cycles. Ships at the speed creative fatigue demands.
Reels editor by night. Knows what cuts at frame three and why.
Owns the VSL pipeline, talking-head sequences, and the 35-beat script edit.
Three documentaries a week. Theory on every founder interview.
Cuts, captions, thumbnails, repurposes. Turns one founder interview into 40 assets.
Premiere shortcuts memorized. Mouse barely touched.
Paid acquisition, landing pages, email, web. The four people who turn "interesting" into "booked".
Lives inside Meta Ads Manager and Google Ads. Reads CPMs the way other people read news.
Will stop you mid-sentence to check if the conversions API is firing.
