Google Ads · Free 44-Page Playbook

12 Things Your Google Ads Agency Is Hiding From You. And why your CPC is 3x What it Should Be.

11 years of Google Ads management. 350+ accounts. $147M+ in tracked spend. The 12 patterns agencies do not want you to know. 44 pages. Free.

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350+ brands $1.2B tracked client revenue 95% retention
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FREE / 44 PAGES
12 Insider Trade-Secrets To Double Or Triple Your Leads And Sales From Google Ads. Free playbook by GetNos.
agencies hate
this one 🔥
real audit script inside
What's actually inside the 41 pages

Not theory. Not "7 mindset shifts." The exact moves.

Every bullet is a real page. Built from 11 years of Google Ads management across 350+ accounts and $147M+ tracked spend. Tactical, not theoretical.

The "match type fraud" 91% of agencies run on you. Spot it in 2 minutes.
Page 8
Why your "Quality Score 7" is actually a 4. The formula Google does not show you.
Page 13
The 14-keyword expansion that 7x'd qualified click volume on the same budget.
Page 17
How Performance Max kills B2B accounts. The 3-condition test before you turn it on.
Page 21
The negative keyword list every B2B SaaS should run on day one. 247 entries.
Page 25
Bidding strategy stack: when to use Manual CPC, Maximize Conversions, tCPA, tROAS.
Page 28
The "search terms audit" that finds $4,800-a-month in waste in any account.
Page 32
Why "broad match" works in 2026. The 5-rule guardrail that keeps it profitable.
Page 35
Display Network: the 7 placements to block before you spend a dollar.
Page 38
The conversion tracking setup that doubles reported ROAS in 30 days.
Page 41
Local Service Ads vs Search: when each one is right. The decision tree.
Page 43
The exit interview script for firing your Google Ads agency cleanly.
Page 44
Read this before you opt in

Who this playbook is actually for.

We do not make money from this download. We give it away to attract one type of operator and repel everyone else. Be honest with yourself.

✓ For you if

  • You spend at least $4,000 a month on Google Ads
  • You suspect your agency is managing the account badly
  • You have conversion tracking set up (or want to fix it)
  • You can read 44 pages without a TLDR
  • You want to either fire your agency or audit them properly
  • You measure outcomes in pipeline, not clicks

✗ Not for you if

  • You spend less than $1,000 a month on Google Ads
  • You have no conversion tracking and have never set up GA4
  • You run a single ad group with three keywords
  • You believe your agency more than you believe your numbers
  • You are an agency reading this to scrape the playbook
  • You hate spreadsheets
Sri Ethiraj. Founder, GetNos. Funnel Daddy.
Who built this playbook

Sri Ethiraj. aka Funnel Daddy.

Founder of GetNos. Spent the last 11 years building revenue systems for 350+ brands. Personally trained 500+ sales reps. Tracked $1.2B in client revenue. Works backwards from your revenue target. Not forwards from your product.

350+
Brands shipped
$1.2B
Tracked client revenue
95%
Retention rate
500+
Sales reps trained
What operators say

Hero testimonial.

SM
5M+
"

GetNos is the best I have come across in the last many, many years. Within 30 days everything was done. They have an amazing team. They do not see time. Highly, highly recommend it.

Suresh Mansharamani Founder, Tajurba · India's pioneer in OKR certification for business coaching ◆ 5M+ follower base
Before you ask

The "yeah but" questions.

Yes, free. No credit card. No pop-up upsell. The catch: you go on our email list. We send you 4 short videos over the next 7 days that walk through the playbook in detail. If you do not love them, unsubscribe in one click. No hard feelings.

The case study is SaaS but the 7-phase system is industry agnostic. We have run it for D2C, EdTech, real estate, healthcare, and high-ticket coaching. The frameworks transfer. The numbers are the proof point.

41 pages. Roughly a 27-minute read. If you cannot find 27 minutes to learn how a SaaS hit $1M ARR in 248 days, the playbook is not the problem.

Because we only take two clients per month. The playbook attracts the right operator and repels the wrong one. If 1 in 200 readers becomes a client over the next 18 months, that is the entire model. The other 199 get a useful playbook for free. Everyone wins.

No. Magic Lantern (the 4-video sequence) plus one weekly newsletter. That is it. Unsubscribe in one click whenever you want. We respect inboxes because ours gets bombed too.

Last call

Grab the 12 Google Ads insider playbook.

44 pages. 12 specific patterns. Real audits. Real numbers. Free for operators who actually spend on Google. PDF in 60 seconds. Then 4 short Magic Lantern videos over 7 days. Unsubscribe any time.

Already running Google Ads and want the full walkthrough? Skip the PDF and see the full paid-ads walkthrough »»
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