Most agencies charge big, deliver little, and hide behind "brand awareness." Getnos was built as the exact opposite. performance-backed, capped intake, engineered systems, no decks, no retainers for activity. 20-40 operators. Five specialist teams. One engagement model.
Everything Getnos does. how we structure engagements, how we hire, how we say no, how we say yes. traces back to these five truths. They're not marketing copy. They're load-bearing walls.
Every business we've seen had at least one good marketer. Most businesses had zero working systems. The bottleneck is never talent. it's the lack of engineered infrastructure connecting ads to offer to funnel to sales to fulfillment. We build the system. That's the moat.
A Dribbble-pretty landing page that converts at 2% is worse than an ugly page that converts at 12%. Every word, every pixel, every click is tested against revenue. not awards, not LinkedIn applause. If it doesn't move the number, it doesn't ship.
We don't track hours. We track whether you 2X'd. Our team works on outcomes, not timesheets. if the result takes 30 hours, it takes 30. If it takes 300, we still deliver. The guarantee is the only metric that matters.
We turn down more engagements than we accept. Wrong industry, wrong stage, wrong founder mindset, wrong unit economics. any of these, we decline. Capped intake isn't scarcity marketing. It's infrastructure for honoring the guarantee.
Most revenue leaks come from over-engineered funnels, 7-tool stacks, and strategic overthinking. The system we ship is as simple as it can be, and not one step simpler. Fewer moving parts = fewer failure points = more revenue through the door.
We don't have "account managers." We have Revenue Experts, Strategists, and Delivery leads. all working directly with you. No handoffs, no layers, no losing context in translation. When you hire Getnos, you hire the humans doing the work.
Before Getnos, our founder spent a decade inside the machines. Cognizant. Movate. IBM. Byju's. Extramarks. SkillsDA. Selling millions in B2B and B2C. Training 500+ sales reps. Building sales systems for companies that didn't realize they needed them.
He saw the same pattern everywhere: great products, broken systems. Money pouring into ads that didn't convert. Leads lost to silence. Good deals dying in the pipeline because nobody engineered the path from stranger to customer.
Then he built his own. A performance marketing agency called Nautone. It didn't scale. But it taught him everything about what doesn't work in the agency model. the retainer trap, the deck-as-deliverable problem, the hidden-ROAS racket, the "brand awareness" excuse.
Getnos was founded in 2020 as the counter-agency. Every structural decision is a response to something that was wrong with how agencies had always operated. Performance-backed pricing. Capped intake. Senior-only execution. Revenue math as the only scorecard.
Today, Getnos runs as a distributed crew of 20-40 operators across five specialist teams. Revenue Experts, Strategy, Creative, Performance, Delivery. The founder leads vision and methodology. The teams run the work. And the guarantee still holds.
Sri Ethiraj learns sales systems the hard way. inside Cognizant, Movate, IBM, Byju's, Extramarks, SkillsDA. Trains 500+ sales reps. Closes real revenue at real scale. Develops the closing methodology that later becomes the Getnos signature.
Founds Nautone, a performance marketing agency for B2C. It doesn't scale. But it reveals every broken assumption in the traditional agency model. The scar that built Getnos.
Launches as the anti-agency agency. performance-backed, capped intake, senior operators only, no retainers for activity. Thesis: "Agencies take credit, charge big, deliver little. I want to build the exact opposite."
First 50+ engagements across SaaS, education, franchise, coaching. Develops the signature Getnos methodology. Revenue Math Map, Larger Market Formula, HVCO offer engine, the Godfather funnel.
Crew grows to 20-40 operators across five specialist teams. Distributed across India and global. 350+ brands. $1.2B in client revenue. 95% retention.
Still capped at 4 clients per quarter. Still performance-backed. Still saying no more often than yes. The guarantee still holds.
The 2X guarantee isn't marketing. If qualified leads don't double in 90 days, we work free until they do. No prorated refunds, no excuses, no "factors outside our control" cop-outs.
Every operator on your engagement has 5-10+ years in revenue systems. No junior execution. No offshore churn shops. The humans doing the work are the humans you meet on Day 1.
4 clients per quarter. No exceptions. This is how we honor the guarantee. the math literally only works if we restrict capacity. Every quarter there's a waitlist. We still say no.
We don't bill for "hours worked" or "deliverables produced." We bill for the outcome. qualified booked meetings doubled. If activity doesn't connect to revenue math, activity doesn't happen.
Real-time dashboards. Creative-level ROAS visible to you. Weekly scorecard calls. Every dollar of ad spend accounted for. If we can't defend a decision with data, we don't make it.
Wrong industry, wrong stage, wrong unit economics, wrong founder mindset. any of these, and we say no. Sometimes in the first 15 minutes of the discovery call. No one gets sold into an engagement we can't deliver.
10+ years selling millions across Cognizant, Movate, IBM, Byju's, Extramarks, SkillsDA. Trained 500+ sales reps before Getnos existed. Built and killed a prior agency. Once closed a $40K deal in a single 30-minute Zoom.
Today he designs the Getnos methodology and trains the team. The full story. including the failures. is worth reading before you decide whether to work with us.
Read the founder story »»Capped intake means we only take 4 new clients per quarter. Book a 30-minute Revenue Math Call. a Senior Revenue Expert will tell you if we're a fit in the first 5 minutes. No pitch.